Hormozi's Money Models in Private Lending - #285

Alex Hormozi’s highly anticipated book $100M Money Models is almost here — and in this episode, Chris and Jason break down how Hormozi’s business frameworks apply directly to the world of private lending.

From front-end monetization and self-liquidating offers to client acquisition costs and high-ticket services, the guys unpack why private lending is one of the best business models out there — with both strong upfront profits and ongoing residual income.

You'll hear:

• Why the private lending model beats traditional mortgage lending (hint: recurring income)

• How to apply Hormozi’s money model concepts to boost your lending operation

• What most lenders get wrong about marketing and ad spend

• The math behind paid lead generation — and why $100 per lead might be a bargain

• Real-world examples that prove why whoever can spend the most to acquire a client wins

Whether you're just getting started in hard money or scaling to $10M+ in loans outstanding, this episode is packed with strategic insight from two lenders in the trenches every day.

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Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

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