Placing an offer on your site is passive promotion. Potential clients won't be able to engage with your offers if they don't know the offers exist, including the people who never make it to your site. Proactive promotions, such as a summit, allow potential clients to discover your offers directly.

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Kelley Carlstrom brings up questions about hosting a summit successfully in an on-air coaching call episode of the Sales Maven Show.

Kelley Carlstrom received her Doctor of Pharmacy from The University of Colorado in 2010 and completed 2 years of post-graduate residency training to specialize in oncology. She is a board-certified oncology pharmacist that has worked in a variety of traditional and non-traditional settings including at a large academic medical center, a small community hospital, as a consultant for a large electronic medical record implementation, and in the healthcare technology industry helping to create digital products and services for oncology clinicians and patients. In 2019, Kelley founded KelleyCPharmD, an education company that supports pharmacists in developing their oncology knowledge. She is passionate about democratizing oncology pharmacy training and increasing accessibility and inclusion through her unique and innovative training programs.

In today's episode, Nikki and Kelley talk about what it takes to successfully host a summit for potential clients. Kelley Carlstrom helps fellow pharmacists pursue oncology, and wants to host a launch event to introduce potential clients to her programs. She aims to increase the visibility and sales for her offers where she gives clients the best chance at transitioning their career. Listen as Nikki and Kelley talk about pricing a summit, organizing the summit format, and having a strategy for the summit content.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

In This Episode:

[00:27] - Welcome, and thank you for listening!

[00:49] - Kelley Carlstrom helps fellow pharmacists pursue oncology.

[03:31] - Is it common for pharmacists to pursue a career in oncology?

[05:47] - Is it difficult to do residency training?

[08:45] - Kelley talks about the burnout happening in the healthcare industry.

[10:07] - Kelley describes the programs she offers to fellow pharmacists.

[12:58] - How can pharmacists use curated content to learn faster?

[15:19] - How important is it to build relationships throughout a career transition?

[18:05] - Kelley talks about working with experts to support the oncology community, and how it helps the experts as well.

[20:35] - Kelley says she's creating a new launch event for her potential clients. PART 1

[23:34] - Kelley says she's creating a new launch event for her potential clients. PART 2

[26:20] - Nikki shares ideas of using collaborations to expand the reach of business promotions.

[29:10] - Have one offer to present upfront.

[31:46] - Kelley shares her ideas for which offers she'll promote to potential clients.

[33:35] - Can entrepreneurs repurpose content made for promotions? PART 1

[35:25] - Can entrepreneurs repurpose content made for promotions? PART 2

[37:44] - Nikki gives tips on pacing the information shared with potential clients.

[40:36] - Kelley enjoys when Nikki shares personal insights about entrepreneurship.

[42:05] - Thank you for listening. Nikki is so grateful you are here!

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Nikki Rausch

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Find Kelley:

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