Today we have Jack Bobo with us for our first advocacy interview! Jack is the CEO of Futurity as well as the Director of Global Food and Water Policy for The Nature Conservancy. Jack is also the author of the book Why Smart People Make Bad Food Choices. Jack works with food companies, farmers, and ranchers to think about what the future of food looks like.

In this advocacy conversation, we cover:

• Where consumer trends and attitudes are going
• The importance of how we approach the topic of food
• Consumer behavior, communication, and psychology
• The differences in how farmers think of sustainability vs. how consumers think of sustainability

Resources and links:

• Jack Bobo's book, Why Smart People Make Bad Food Choices: https://www.amazon.com/Smart-People-Make-Food-Choices-ebook/dp/B091V399X6/ref=sr_1_2_sspa?crid=1G1TD744EIAW5&keywords=why+smart+people+make+bad+food+choices&qid=1658204554&sprefix=why+smart+p%2Caps%2C1522&sr=8-2-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEyWkJWTUQ0QlEwN0k3JmVuY3J5cHRlZElkPUEwMjEzNTIwS1ZSQ0xNRUZOS0JQJmVuY3J5cHRlZEFkSWQ9QTA5Njc0MjcyVU5UR0FNTzBGUjZQJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ==
• Connect with Jack on LinkedIn https://www.linkedin.com/in/jackbobo/ and Twitter https://twitter.com/Jack_A_Bobo
• Apply to our Mastermind, Elevate the Summit: https://www.elevateyouragstory.com/summit
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Find the full show notes here: https://www.elevateyouragstory.com/blogposts/017-advocacy-is-agriculture-the-problem-to-solve-or-is-it-part-of-the-solution-with-jack-bobo

Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.