Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mixing into CustomHeats, a hot sauce business that allows customers to create their own sauces and labels by bridging the food industry with tech and data. In this episode of Shopify Masters, you’ll hear from Nadim Yahia of CustomHeats on marketing with a low budget, developing hardware, and how their $100 bottle of hot sauce went viral. 

For more on CustomHeats and show notes: https://www.shopify.com/blogcustomheats-viral

• The challenges with creating a business that allows customers to fully customize their product
• How to use a $100 marketing budget to get on big publications
• How they used their Instagram content to validate their market

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