Sabin Lomac and Jim Tselikis, actual cousins from Maine who founded Cousins Maine Lobster, started with one truck, a simple menu and a commitment to source the best-tasting, best-quality Maine lobster for their lobster rolls.

That caught the attention of Barbara Corcoran when the pair pitched the concept on Shark Tank. She invested and mentored the partners, and 10 years later, Cousins Maine Lobster has close to 50 locations, including nine brick-and-mortar restaurants and an enthusiastic team of franchisees who are driving growth.

Listen as the pair discuss why lobster prices have skyrocketed, the importance of keeping the menu limited to what they do best, how they spread the Maine spirit to both franchisees and customers and how they strive to be the name and face of Maine lobster as they grow.