Medical Spa Insider

How a Marketing Pioneer Masters Search Traffic and Online Visibility

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This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Bill Fukui, senior VP of business development at MedShark Digital. One of the most experienced medical and dental marketers, Fukui details the ways digital marketing has evolved since he first entered the field in 1995 and shares best practices for medical spa owners who want to get more leads from search traffic. Their conversation covers:

  • The beginnings of the SEO model and adapting marketing practices;
  • Challenges for practitioners trying to level the search playing field;
  • How to strengthen your domain authority;
  • What type of content to put on your website and where to source ideas;
  • How to reach micromarkets using Google Map Pack;
  • Using traffic data and timing to improve your marketing;
  • Low-hanging fruit for medical spa advertising;
  • And much more!

    • This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/
to learn more!

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    Medical Spa InsiderBy American Med Spa Association - AmSpa
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