Keenan Baird, owner of GreenRoots and one of the few Board Certified Master Arborists in the country, dives into the “missing middle market” and the urgent need for modernizing the tree care industry. Keenan shares his journey from dragging branches in the Arizona heat to running a tech-forward operation in Nashville. He reveals how investing in a CRM and building a custom, transparent estimating formula allowed him to process a year’s worth of revenue in a single week following a devastating ice storm. This episode is a masterclass in differentiation, speed-to-lead, and why understanding your indirect and fixed costs is the only way to avoid drowning in a competitive market.

Join us as we discuss: 

• [1:49] Key differences between general landscaping and arboreal services

• [8:13] Why tech and professionalization is so far behind in the tree care industry

• [12:17] Breaking into the arboreal “middle market” and finding your community

• [20:43]How Aspire helped Keenan drive a year’s worth of revenue in one week
  

Check out these resources we mentioned during the podcast:

• Aspire

• AP Story on Keenan
  

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