Ever feel like your marketing strategies are throwing spaghetti at the wall and hoping something sticks?

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In this episode of the Private Practice Owners Club podcast, Nathan Shields welcomes Corey Hiben, founder of AndroBrand, to discuss the critical marketing tactics that can transform your Private Practice from struggling to thriving.

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Corey shares his journey from a frustrated healthcare professional to a marketing expert who helps practitioners build powerful, patient-attracting brands.

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Episode Highlights:

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𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝘆𝘁𝗵: Simply having a website won't magically bring patients. Focus first on your immediate network and warm contacts who already know, like, and trust you.

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𝗧𝗵𝗲 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲: Most practice owners miss this free, easy-to-use tool that can dramatically improve your local search visibility and attract new patients.

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𝗧𝗵𝗲 "𝗡𝗶𝗰𝗵𝗲 𝗛𝗼𝘂𝗿𝗴𝗹𝗮𝘀𝘀" 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Give yourself the grace to start broad, then gradually narrow your focus as you understand your ideal client avatar and develop specialized expertise.

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𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗧𝗮𝗸𝗲𝘀 𝗧𝗶𝗺𝗲: Expect a long journey to build a truly successful practice. Invest in coaching or mentorship to accelerate your growth and avoid repeating the same unproductive year.

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𝗧𝗵𝗲 𝗛𝘂𝗺𝗮𝗻 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: While AI can help with ideation, professional website design and marketing strategy requires a deep understanding of your unique business goals and target market.

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Don't miss this episode of the Private Practice Owners Club Podcast – whether you're just starting out or looking to expand, Corey’s insights on consistency and strategic targeting can make big changes to your Private Practice.

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