Sean McGraw is the CEO and founder of FOR Energy, a residential energy conservation, production, and automation company based in Arizona. For two years in a row, he's been on the INC 5000 list of the fastest-growing privately held companies in the United States. A home service expert on everything from air conditioning to replacement windows, Sean does energy audits, and helps customers save on costs by making energy-smart choices.

In this episode, we talked about manuals, direct marketing, networking...