The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty information. Tom also reveals how AI orchestration can transform marketing workflows by automating repetitive tasks while augmenting human creativity rather than replacing it.

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