We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. 

But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the PR industry around what’s happening with Artificial Intelligence and how we might be either impacted or supported (depending on your personal level of optimism).

An exceptional new report by Stephen Waddington and Andrew Bruce Smith, available through CIPR looks at 10,000 marketing tools and focuses its analysis on those related to public relations.

And if you suspected Chat GPT is just the tip of the iceberg – you’re right.

Download the Artificial Intelligence (AI) tools and the impact on public relations (PR practice (2023)

Guest: Stephen Waddington, Founder and Managing Partner of Wadds Inc.

Website https://www.wadds.co.uk/ 

Email [email protected] 

Follow on Twitter @wadds 

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Listen to our 2020 episode with Jean Valin and Anne Gregory examining the AI in PR Ethics Report.

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