So many mothers face the tough decision of how to balance their careers while raising kids. It is often the catalyst for big change whether that be a new business, deciding to quit and stay at home or shifting your goals in your current career. On today’s episode, I got to talk to Allison about how the birth of her son started the beginning of her journey into entrepreneurship.

 

Allison spent much of her career in business management, as either an office administrator or an executive assistant. When Allison’s son was born and had to spend some time in the NICU, she was faced with the decision of returning back to work or leaving her career to stay at home. She was looking for a way to stay at home but also bring in some extra money to support her family.

 

She decided to start a blog, chronicling her life including the various issues NICU mothers face. Her blog quickly took off and she began being featured in publications such as Huffington Post, Scary Mommy, TODAY Parents, and more. Having learned how to effectively market her own blog through Pinterest and other social media outlets, Allison began offering those services to other bloggers and business owners.

 

In under 2 years, she has grown her online business management company to over 6-figures through mostly referrals. She now has a growing team that helps cater to their growing customer base. And she gets to do all this while spending more time at home with her children. I got to talk to Allison all about how she grew this company and how we can learn from her experience.

Here is what we chat about in this episode:

• How the birth of her son sparked her interest in starting her own business or side hustle
• Why she started a blog in a saturated market and how she stood out
• How she started her online VA business
• What resources she used to learn about monetizing her blog and how people monetize their blogs
• How she built up her online business management company into a 6-figure business in 2 years.

 

Where to find Allison:  

• https://allisonrlancaster.com/
• www.lovinglivinglancaster.com
• Pinterest course: https://allisonrlancaster.com/lets-learn-pinterest-course/
• Facebook page: https://www.facebook.com/allisonrlancaster/

Follow along for more:

• www.lessonsfromaquitter.com
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• https://www.instagram.com/lessonsfromaquitter/
• https://twitter.com/quitterpodcast