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How Branding (Not Trends) Built a Multimillion-Dollar Jewelry Empire ft. Lisa Valenzuela
She turned $1,000 and a table at a local market into a multimillion-dollar jewelry empire. What started as a creative outlet for Lisa Valenzuela nearly 20 years ago has grown into Truly Blessed Jewels, a brand known for its timeless designs and bold identity.
From her earliest days selling jewelry in farmers' markets, Lisa understood that people weren’t just buying a product. They were buying into how the brand made them feel. That mindset, combined with her relentless work ethic and faith, created loyalty that no trend could ever replicate.
Today, Truly Blessed Jewels has grown beyond jewelry pieces into signature services like permanent jewelry and customized experiences that keep customers coming back. At its core, the brand remains what it has always been: a vision rooted in service, a business grounded in faith, and proof that branding built on authenticity will always outlive every trend.
What You’ll Learn:
Timestamps:
(03:00) - From $1,000 to a multimillion-dollar jewelry brand
(09:35) - Why details matter: the branding lesson hidden in a market stall
(13:05) - Opening the first Truly Blessed storefront
(18:21) - When bad press could sometimes be good press
(21:46) - Building a business rooted in faith and service
(24:52) - Strategies for building culture and onboarding a team
(30:07) - Sobriety, confidence, and finding identity in Christ
(36:48) - What most entrepreneurs get wrong about scaling a business
(40:43) - Why customer experience is part of your brand
(45:29) - The content playbook that sets Truly Blessed Jewels apart
(51:00) - Standing firm against pressure to compromise
(53:10) - Tunnel vision, creativity, and brand originality
(54:57) - Why most entrepreneurs fail before they start
Discover Truly Blessed Jewels:
Connect with Lisa:
More from Emily & FORDIVINE:
View all episodes
By Emily Ford
4.9
166166 ratings
She turned $1,000 and a table at a local market into a multimillion-dollar jewelry empire. What started as a creative outlet for Lisa Valenzuela nearly 20 years ago has grown into Truly Blessed Jewels, a brand known for its timeless designs and bold identity.
From her earliest days selling jewelry in farmers' markets, Lisa understood that people weren’t just buying a product. They were buying into how the brand made them feel. That mindset, combined with her relentless work ethic and faith, created loyalty that no trend could ever replicate.
Today, Truly Blessed Jewels has grown beyond jewelry pieces into signature services like permanent jewelry and customized experiences that keep customers coming back. At its core, the brand remains what it has always been: a vision rooted in service, a business grounded in faith, and proof that branding built on authenticity will always outlive every trend.
What You’ll Learn:
Timestamps:
(03:00) - From $1,000 to a multimillion-dollar jewelry brand
(09:35) - Why details matter: the branding lesson hidden in a market stall
(13:05) - Opening the first Truly Blessed storefront
(18:21) - When bad press could sometimes be good press
(21:46) - Building a business rooted in faith and service
(24:52) - Strategies for building culture and onboarding a team
(30:07) - Sobriety, confidence, and finding identity in Christ
(36:48) - What most entrepreneurs get wrong about scaling a business
(40:43) - Why customer experience is part of your brand
(45:29) - The content playbook that sets Truly Blessed Jewels apart
(51:00) - Standing firm against pressure to compromise
(53:10) - Tunnel vision, creativity, and brand originality
(54:57) - Why most entrepreneurs fail before they start
Discover Truly Blessed Jewels:
Connect with Lisa:
More from Emily & FORDIVINE:
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