Alex and Brian are back to break down how to win on social in 2026. Alex dives into why brands need to act as TV channels to create viral series that keep audiences hooked across platforms. Brian unpacks how social drives real-world retail traffic and the wild spillover effects that viral content can create.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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