Loan Officer Marketing with Chris Johnstone

How Charles Williams Built a $100M+ Lending Network and Thrived Through Every Market Shift


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In this episode of LoanOfficerPodcast.com, Chris Johnstone sits down with Charles Williams — a powerhouse who went from bankruptcy to structuring $50M–$150M commercial deals and building one of the most trusted capital market networks in the country.

You'll learn:

  • How to create your own best customer. Charles explains how he built a lending model powered by his nonprofit, student housing acquisitions, and tax-exempt bond financing—unlocking consistent, high-quality commercial deals.
  • Turning adversity into opportunity. Hear how a bankruptcy pushed Charles to master finance, pivot into commercial lending, and capitalize on the Jobs Act SBA First Mortgage Guarantee Program when most banks ignored it.
  • Winning in today's AI-driven market. Charles breaks down how top capital markets players (including Morgan Stanley) are using AI to analyze complex transactions—and why being the expert in your niche is more important than ever.

This episode is a masterclass in reinvention, market awareness, and building a reputation that keeps opportunity flowing—no matter the economy. Loan officers who want to elevate their game will not want to miss it.

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Loan Officer Marketing with Chris JohnstoneBy Chris Johnstone

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