We don't perceive the world as it is, but as our brain constructs it.

For years, today's guest Frank Capek, founder of Customer Innovations and pioneer in the field of Cognitive Experience Design, has been helping companies apply our understanding of how the brain constructs reality to elevate the human experience.

Learn more about the Brainjo Collective, a community of curious minds, at elitecognition.com/collective.

Learn more about the Brainjo Center for Neurology & Cognitive Enhancement at elitecognition.com.

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