The Creative Edition Podcast

How Content Creators & Influencers Can Stay Relevant With The Rise of AI Influencers


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As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation? 

In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common.

You’ll learn:

  • Why relatability, storytelling, and real-life experience will always win over algorithms
  • How to focus on building community—not just an audience
  • The importance of becoming a story-driven creator (not just a product promoter)
  • Why your personal brand is your biggest differentiator

Whether you’re a full-time creator or just getting started, this episode will give you actionable strategies to stay human, stay relevant, and stay in demand.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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The Creative Edition PodcastBy Emma Cortes Ellendt

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