Over the last quarter century, data and its ability to provide valuable insights for companies to plan, predict, and implement strategies has expanded exponentially. Organizations have grown more reliant on data, and the speed at which data is uploaded and analyzed now must match the pace at which it is generated.

“Data has to be up to date and available almost immediately in order to just keep the business running.”

Mark Van de Wiel is the CTO of HVR, a company that specializes in partnering with enterprises to realize the full potential of data through real-time data replication. On this episode of IT Visionaries, Mark explains why data replication is an imperative step for companies wanting to take a more data-driven approach, how replication is providing real-time insight as opposed to batch data uploads, and why having a single source of truth when it comes to your data is just good business.

Main Takeaways

• Holistic Data View: Today, organizations are pulling data together from multiple sources. But regardless of whether your data pulls are from first-party or third-party sources, getting all of it into one unified space is paramount. Replicating data is a very quick way to migrate data from multiple sources in order to provide a holistic view of your data.
• Know Where Your Data is Coming From: Garbage in, garbage out is a philosophy every data leader is familiar with, which is why it's important to understand where your data is coming from. Be strategic about how you manage your data, what sources you are collecting your data from, and if the source is reliable.
• Real Time Data Application: Being able to replicate your data in real time and not have to wait on monthly or quarterly data uploads is an enabler for allowing an organization to be more data-driven.

IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform