Branding is one of the most fundamentally misunderstood areas of business.

It underpins every single function in your company and really underwrites how much traction your business will generate. In fact, your branding is often the reason your consumers will choose you over a competitor.

However, so many business owners continue to get it wrong.

They get caught up in the superficial, ‘iceberg’ elements of branding - the logo, the business cards, the colours - but fail to truly define what they actually stand for as a company.

In this episode of The Jack Delosa Podcast, I’m joined by branding expert Keiran Flanangan to talk about businesses can build truly iconic brands.