We sit down with Dr. Noc (Morgan McSweeney, PhD), a social media influencer and expert in pharmaceutical sciences. We dive deep into how misinformation spreads on social media and the challenges scientists face when debunking it. Dr. Noc shares his insights on tackling myths around Big Pharma, drug pricing, and supplements, all while blending humor with education on platforms like TikTok. The conversation also touches on the balance between providing accurate science communication and the frustrations of dealing with online backlash. Join us for an engaging discussion on the power of science communication in an era of misinformation.

Takeaways:

Misinformation on social media spreads fast, and debunking it requires both patience and creative science communication.

Pharmaceutical companies play a crucial role in drug development, but pharmacy benefit managers (PBMs) also contribute to high drug prices and often go unnoticed.

Supplements are heavily promoted on social media, often with misleading claims; most people don’t need them, and they are mostly just expensive urine.

Science communicators face challenges on platforms like TikTok, where algorithms isolate videos, and context is often lost.

Connecting with people emotionally can be as important as providing evidence when communicating science and health information.

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Want to Learn About Dr. Noc (Morgan McSweeney, PhD):

TikTok / Instagram / Facebook / Youtube: @dr.noc

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