Factory Pure sells a wide variety of items including generators direct from the manufacturer.

For more on FactoryPure and show notes: https://www.shopify.com/blog/factorypure-shipping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

• The foundational skills that are always relevant from business to business 
• How they were able to compete better by having a larger and heavier product 
• Why they chose to go with Google Ads instead of guest posting and SEO 

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