What if the real key to growth—both personal and professional—isn’t more strategy, but more self-awareness?

We often chase certifications, trainings, and tools hoping to “fix” something in ourselves or our business. But what if the most powerful transformation comes not from learning more, but from being seen?

In this episode of Success Genius, I’m joined by my brilliant friend Mark Butler—fractional CFO, bookkeeper, and deep-thinking coach—to explore the underestimated power of one-on-one coaching. We talk about why it’s not just for beginners or crisis moments—but a catalyst for character development, self-trust, and true clarity.

We also unpack the surprising neuroscience behind coaching, why most people think they’re self-aware (but aren’t), and how a skilled coach can help you interrupt lifelong patterns—in real time.

Whether you’re leading a team, building a business, or simply trying to understand yourself better… this conversation might be the one you didn’t know you needed.

Topics covered in this episode include:

• Why one-on-one coaching creates real transformation
• The neuroscience behind self-awareness and character change
• The difference between training, therapy, and true coaching
• What makes a good coach—and how to find the right one for you

This episode features the ever-brilliant Mark Butler, whose insight sparked a deep and powerful conversation about the coaching experience. Whether you're a coach, a client, or simply someone curious about self-development, this is a candid exploration of how coaching shapes who we are—both in business and in life.

Tune in to discover why coaching isn’t a luxury—it’s a catalyst for growth.

Resources Mentioned:

Visit Mark’s Bookkeeping Service: https://letsdothebooks.com

Check Out Mark’s Coaching Resources: https://markbutler.com

Listen to A Podcast for Coaches: https://podcastforcoaches.transistor.fm

Connect with Mark: [email protected]

Get The Book:  https://book.neillwilliams.com/book

Learn More About TEAM90:  https://neillwilliams.com/team90

Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-call

Contact Us: [email protected]