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What does it take to create a billion-dollar brand from scratch — homeless at 16, no investors, no safety net? 

Hudson Leogrande, founder of Comfrt, joins Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela & Lomi), to trace the story behind one of the fastest-growing ecommerce brands ever built. Hudson started with $1,000 in his mom’s basement, spent five years grinding through an oral care brand, and bootstrapped Comfrt to what will soon be a billion dollars in annual revenue. 

The conversation covers how Hudson cracked the creator economy, why Comfrt runs 500 commission-based content creators as mini-CMOs, and how the brand survived going broke seven times. Hudson also pulls back the curtain on dynamic pricing, the pre-order strategy that saved the business, and the product innovations that he believes will make everything the brand has done so far look small.