Ever wondered what three years of podcasting can really do for your business? In this special episode, I switch seats with my producer, Haylee Gaffin, as she interviews me about how I’ve used Business-First Creatives to grow, market, and evolve my business.

Listen in as we walk through launching my podcast three years ago to turning it into a strategic, revenue-driving content engine, I share the pivots, lessons, and behind-the-scenes of what’s actually working in my podcast strategy.

Find it Quickly:

00:47 - The Journey of Starting a Podcast

04:29 - Launch Strategies and Initial Challenges

07:18 - Evolving Content and Audience

10:10 - Leveraging Podcasts for Business Growth

14:47 - Repurposing Content and Marketing Strategies

22:23 - Feed Drops and Collaborative Opportunities

25:05 - Integrating Podcast Goals with Business Objectives

25:32 - The Importance of Client Testimonials

26:48 - Feedback from Chat GPT

27:53 - Revamping Podcast Content Strategy

29:43 - Email Marketing Strategies

35:55 - Testing and Adapting Strategies

38:10 - Podcasting ROI and Success Stories

45:55 - Future Plans for the Podcast

47:42 - Three-Year Podcast Anniversary

Mentioned in this Episode:

• Airtable Content Hub
• This Can't Be That Hard with Annemie Tonken
• Talk Copy to Me with Erin Ollila
• Copywriter on Call with Sara Gillis
• Unprofessional Entrepreneur with Felly Day
• Shoot It Straight with Sabrina Gebhardt

Connect with Haylee:

• gaffincreative.com
• instagram.com/hayleegaffin
• clockinginpodcast.com