If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one.

I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable.

We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you.

This conversation went deep, and I knew I had to bring it here.

In this episode of the podcast, we talk about:

• Why email has become my most powerful, highest-converting marketing channel.
• How I think about prioritizing platforms using a "primary, secondary, ensemble cast" approach.
• The real reason so many business owners feel exhausted by social media (and why it's not your fault).
• How AI fits into my writing process as an assistant instead of a replacement.
• Why your marketing works better when it matches your natural tendencies and not someone else's formula.

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Special thanks to:

Colie James, host of Business-First Creatives Podcast

Listen to the original episode here: https://coliejames.com/shifting-the-priority-from-social-media-to-email-marketing-with-andrea-jones/

Website: https://coliejames.com/

Connect with Colie on social media: Threads: https://www.threads.com/@coliejames YouTube: https://www.youtube.com/@coliejames

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/387