Jimmy John’s has shifted its marketing under Inspire Brands.

In this week’s episode of the Restaurant Business podcast “A Deeper Dive,” the chain’s chief marketing officer Darin Dugan discusses those changes, the chain’s thinking behind the changes and some of the impact.

Jimmy John’s has made a number of changes in recent months. That includes the menu, something that had rarely changed at the sandwich chain over the years. The company also introduced a new ad campaign starting with its first Super Bowl ad.