In this episode, Jose shares how he went from 9 sales per year to 110 sales per year. He also shares how he’s able to focus on the right people at the right time to convert more business from his COI and all his lead sources!

We also cover: -Lead sources -Systems & processes -Follows-up strategy & cadence -Scripts & the importance of roleplay -Training & real estate events he attends -Marketing & content strategies -And much more! 

Here are some timestamps to help you navigate to the section that will help you the most: 01:15 Introduction to Jose Luiz  02:25 Progression of transactions - 9 homes to 110 homes a year 04:05 How Jose became a listing agent 04:30 Jose shares how real estate events and coaching influenced him 06:43 Leveraging time by hiring an assistant 07:30 Buyers vs. Sellers - 60% / 40% 07:55 Jose explains how his team is organized 08:30 What sources Jose is using to generate leads 11:18 Jose shares the script and process he uses to work his COI 12:00 How Jose uses the Real Geeks system and CRM to follow up with his COI 14:00 Jose shares his video marketing strategy 14:45 Key items that Jose’s mentor taught him  18:30 Jose shares his journey of how to produce video content 20:40 Jose shares his main source of seller leads  22:00 Jose shares how he gets a competitive edge over other agents 22:50 The importance of practicing your weaknesses 23:57 How Jose generates business from probates 25:20 Jose shares how often he follows up  26:00 Jose shares the “conversation list” he uses when following up with his database 29:05 How sold searches and market reports helps Jose generate more business 29:50 How Jose leverages his CRM to set more appointments 30:55 How Jose works FSBO’s 31:10 Invest in the way you communicate with people  32:36 The importance of role-playing - twice a day, six times a week 34:20 Working through objections 34:55 How and when Jose transitioned from a buyer to listing agent 36:05 How Jose developed the drive and mindset to improve himself and his business 37:27 Reinvesting profits and commissions into real estate 38:00 How to bring more value to your sellers with a marketing plan of action 41:45 How to invest your money back into your business and practices  43:45 The importance of coaching and networking at events  48:47 How Jose stays focused and keeps his momentum going 49:40 What Jose needs to do to take his business to the next level 51:00 Retargeting web traffic on Facebook  53:45 Treat every conversation with your sellers like a presentation

We'd like to thank Ventura County, CA, real estate agent, Jose Luiz Morales, for joining us on this hangout and sharing how he is crushing it! 

Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.

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