Imagine launching a company with a single tweet. No investment. No inventory. Then, imagine seeing it take off and go viral within a day, and making over $700K in sales in the first year. Sounds like a dream that’s too good to be true?

This week on the Exposure Ninja Digital Marketing Podcast, we meet with the founder of Picture This Clothing, Jaimee Newberry,‏ who tells us how she and her team of skilled designers did exactly that.

The inception of Picture This Clothing is quite humble: “One Winter break not long ago, I made a dress for my daughter Zia, based off of a drawing she had done. She loved this dress and it has since been a big hit with everyone that’s seen it.” Leading with her product design and development background, Jaimee teamed up with two more designers to found the company, and the rest is successful history. Within hours from her original tweet, Picture This Clothing was featured on TechCrunch, within days on ProductHunt, Disney’s Babble.com, Bored Panda, Insider, Huffington Post and more. Jaimee credits their success primarily to great design.

Indeed, design is a lot more than “making it pretty” — it’s also how people interact with and understand the product. Getting our heads around these aspects allows us to truly know why somebody wants a product. Some key aspects that led Picture This Clothing to instant success are the simplicity and clarity of its website, as well as the great synergy the partners created amongst themselves.

Ready to be inspired by Jaimee’s story to kickstart your own amazing zero-investment project? Listen on for more tips and tricks!

For show notes, head to https://exposureninja.com/episode89. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.