The TED Interview

How kindness went viral with Catherine Barrett


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To get a free copy of the Infectious Generosity book, visit ted.com/generosity

In the wake of the COVID-19 pandemic, when misinformation and fear was spreading rampantly, one optimistic community was forming... on Facebook. Catherine Barrett started "The Kindness Pandemic" Facebook group as a way to combat the negativity and aggression she was seeing online. Members participated in campaigns where they engaged in kind acts — and then they posted about it. The group went from dozens of members in its first day to more than 50,000 members joining every day. In this episode, Chris and Catherine chat about bringing humanity back into our digital worlds, discuss what it takes to make kindness go viral, and make a case for being loud about generosity.

Transcripts for The TED Interview are available at go.ted.com/TTIscripts

Learn more about our flagship conference happening this April at attend.ted.com/podcast

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The TED InterviewBy TED

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