Chris Mahl, President and COO at Pryon, delves into navigating knowledge layers and overcoming friction in commerce. Traditionally, marketing has focused on predicting the customer journey and crafting experiences accordingly. However, this approach often creates knowledge friction, where customers struggle to find the information they need, resulting in high drop-off rates and low conversion rates. Today, Chris discusses how knowledge friction impacts commerce.

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• Chris Mahl: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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