If you've ever felt like your industry has too many rules or regulations to create an online course, that you don't have the time or that it's all too hard - you need Lucy in your life.

Lucy Percy  is an expert estate planning lawyer, and the founder of online law firm Head and Heart Estate Planning. Around  the time Lucy joined Launchpad in December 2021, she was due to undergo huge changes and committed to prioritising creating a course SO THAT she could set her family up for the future and create more time freedom in the long term.

Lucy's approach and the Head and Heart Estate Planning framework is so unique because it is a complete solution including the must-have legals, but also ensuring her clients are leaving a legacy of love and passing on their important life admin knowledge. Lucy's course, Future Proof Your Family has allowed her to deliver her highly valuable and unique services using a hybrid model, at an inclusive investment price to protect more families.

In today's podcast episode, Lucy walks through her journey as a course creator, why professional regulations are no reason to hold you back and her value and purpose-driven reason behind creating her flagship course.

In this podcast, we cover:
👉🏻 The reason why Lucy decided that she needed to make a shift in her business model;
👉🏻 What caused Lucy to make a change, and how she went about deciding on her flagship course topic;
👉🏻 How Lucy got paid to create her course without webinars, launching or funnels;
👉🏻 Why the size of community and audience is not as important as the engagement that you receive when putting forward your offer; 
👉🏻 How Lucy navigates feeling like a novice in course creation;
👉🏻 And more!


More about our Guest, Lucy Percy:

Follow Lucy on Instagram: https://www.instagram.com/headandheartestateplanning/

Stop letting your estate planning slip to the bottom of the to-do list. Smash it out and protect your kids and everything you have worked hard for by joining Lucy's program Future-Proof Your Family: https://head-and-heart-estate-planning.mykajabi.com/fpyf


Full show notes for this episode can be found at:
https://thecoursecartel.com/174

----------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool