December 26, 2023

How Many Referrals A Month Do You Get? But Do You Really?

39 minutes

In this throwback episode of Agents Influence podcast, host Jason Cass interviews Chuck Blondino, Author of the book: The Remarkable Insurance Agency. Chuck discusses how his book can help independent agents and agencies in generating revenue while having fun with clients, the community, and marketing.

Episode Highlights:

Chuck shares his journey from entrepreneur to writing his own book. (3:27)

Chuck mentions that Liberty and Safeco allowed him to establish his own department with a dozen people dedicated just to helping independent agents grow. (5:29)

Chuck discusses the post-retirement realizations that inspired him to write his book, The Remarkable Insurance Agency. (11:43)

Chuck shares that multiple companies were willing to be interviewed to share their stories, results, and marketing examples for his book. (14:04)

Chuck discusses some of the challenges he encountered when publishing his book in a different format, and that he hasn't started the e-book or the audiobook yet, but expects to do so eventually. (19:45)

Chuck shares several of the strategies from his book that he says will significantly increase your referrals. (23:07)

Chuck believes that becoming unique in how you communicate, how you support your community, and becoming vulnerable in sharing more about who you are will be your ultimate differentiator. (27:16)

Chuck mentions that 62% of high-growth agencies have marketing on staff, not simply a marketer with whom they work outside, but someone who is part of the team and with whom they can communicate. (30:33)

Chuck shares that his vision for the future is all about retaking market share and giving businesses the freedom they deserve. (33:16)

Key Quotes:

“I sent out notices to multiple agencies. I had 11 that responded that were willing to be interviewed to share their story, and to share their results and their marketing examples all within the book.” - Chuck Blondino

“My vision is we retake market share, and everybody is growing and starting to have the freedom they deserve rather than feeling like their business is a straight jacket.” - Chuck Blondino

“Get vulnerable, sharing more about who you are because that's the one thing that cannot be copied. That is your ultimate differentiator, is your story of you and who you are.” - Chuck Blondino

Resources Mentioned:

Chuck Blondino LinkedIn

Book: The Remarkable Insurance Agency

Reach out to Jason Cass

Agency Intelligence

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