March 27, 2025

How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

55 minutes

#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

(00:00) - – Intro to Jen

(07:28) - – Why you should have a mentor and how to get one

(09:18) - – Sales experiences and becoming a Chief Evangelist

(12:49) - – Making the leap from side hustle to full-time

(17:16) - – Why your career experiences should be diverse

(23:06) - – The shallow impact of diversity panels

(27:10) - – How Jen built her personal brand

(30:31) - – Creating unscripted content that’s still clear

(34:03) - – Being authentic in marketing

(38:58) - – Don’t use templates for customer conversations

(45:20) - – Strong relationships between product marketing and sales

(46:07) - – Being customer-centric

(51:29) - – Why you need to be a good storyteller

(53:18) - – Challenges of data analysis

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