Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today​.

Chapters:

• 00:00:00 - Enter the Perpetual Traffic Arena
• 00:01:58 - Digital Marketer & The Founder's Board Blueprint
• 00:05:24 - Masterminds: The Hidden Growth Accelerator
• 00:06:06 - AI’s Customer Service Takeover
• 00:15:27 - Data: The Make-or-Break Factor
• 00:18:02 - Meta’s Audience Segmentation Secrets
• 00:26:44 - The Ad Set Performance Lab
• 00:27:51 - Audience Segmentation vs. Attribution Windows
• 00:29:38 - Ads Manager: Audience Setup Masterclass
• 00:31:33 - Data Integrity & Attribution Warfare
• 00:36:50 - Meta’s Attribution Minefield
• 00:39:42 - Tier 11 Data Suite: Your Competitive Edge
• 00:49:53 - The Final Word: What’s Next?

LINKS AND RESOURCES:

• Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 Update
• Episode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from META
• Episode 673: Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It 
• Episode 666: The 5 Step Formula to Determine Your nCAC
• Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
• Get Your Marketing Performance IndicatorsTM Checklist Now!
• Tier on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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