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What if borrowers are already doing 90% of their research before they ever call a lender—and AI is deciding who they talk to?

In this episode of Loan Officer Breakfast Club, we break down a real, closed mortgage deal that came directly from ChatGPT, not Google or Facebook ads. You'll hear exactly how one loan officer was found, why the borrower chose him, and why these AI-driven referrals are converting at dramatically higher rates than traditional online leads.

We cover:

• A real-world example of a funded loan that originated from ChatGPT
• Why AI referrals are later-stage, higher-quality conversations
• How ChatGPT is becoming a new referral source for mortgage loan officers
• Why Google traffic is dropping and what platforms AI is actually pulling from
• What LOs should be doing now to position themselves as the "recommended" lender

If you want this done for you, Chris shares his full-service option here: http://loansbyranking.com/

If you want to build it yourself, he also provides free weekly resources and prompts here: http://loai101.com/

This is a must-watch for loan officers thinking about where their next wave of business will come from.