Muscle Lab's founder joins us to reveal how recovery, NAD therapy, and proactive care are reshaping the future of performance and healthcare.

In this episode, we sit down with Vatche Ourishian, co-founder of Muscle Lab, to talk about building a modern recovery business from the ground up. From NAD IV drips to in-house certifications, we dive deep into what today's clients actually want—and why so many are turning away from traditional models of physical therapy.

Whether you're a clinician, entrepreneur, or wellness enthusiast, this conversation is packed with real-world insights on scaling a business, staying ahead of the curve, and delivering lasting value in the health & performance space.

🔑 In this episode, we cover:

What NAD therapy really does for energy, aging, and cognition

Why Muscle Lab pivoted from training to recovery

How they built systems to scale across multiple locations

The biggest mistakes (and lessons) in launching during COVID

Why the healthcare system is broken—and what's replacing it

For more information about Vatche and Muscle Lab: https://musclelab.la

Looking for structured personalized programming to get out of pain and prevent injuries? Check out the Prehab App: https://theprehabguys.com/membership

LISTEN / SUBSCRIBE TO THE PODCAST

Channel: https://www.youtube.com/@ThePrehabPodcast

Apple Podcasts:https://podcasts.apple.com/us/podcast/the-prehab-podcast/id1456407031

Spotify: https://open.spotify.com/show/4ku81i10QkvyttTdlkSaKp

Chapters:

00:00 Introductions - Meet the Founders

1:00 NAD+ Therapy Benefits & What to Expect from Treatment

02:35 How Muscle Lab Recovery Center Got Started

03:25 From Personal Training to Recovery Business: Finding Your Niche

05:10 Starting a Business During COVID-19 & Overcoming Challenges

06:10 Scaling Your Recovery Business: Systems, Team Building & Delegation

7:30 Common Business Scaling Challenges & How to Overcome Them

10:20 Hiring Strategies: Using Internships as Talent Recruitment Pipelines

11:28 Weekly NAD+ Therapy Routine: Why I Do It Every Week

12:21 NAD+ Nasal Spray Benefits: How to Extend Treatment Results

13:15 Business Growth Strategies: Focus, Mentorship & Key Metrics

15:20 Customer Retention vs New Offers: Getting Clients to Come Back

18:10 From Free Services to Celebrity Clients: Early Business Hustle

20:47 Client Work vs Building a Bigger Mission: Finding Purpose

22:20 The $420 Billion Musculoskeletal Problem & Recovery Solutions

25:00 Career Change to Healthcare: Finding Your Path in Wellness

27:54 Proactive Wellness & Longevity Trends: The Future of Healthcare

31:08 Entrepreneurship Advice: Expect Failure & Stay Adaptable

🎧 Subscribe for more unfiltered conversations on performance, recovery, and the future of rehab. Drop a comment if you've tried NAD therapy or are curious about proactive care!

#PhysicalTherapy #SportsRecovery #NADTherapy #HealthcareInnovation #MuscleLab