With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that better than Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound. 
 
In this episode, Gracie joins us to explore how music can unlock more authentic, engaging, and high-performing influencer collaborations.
 
Tune in to learn:
<ul>
<li style="font-weight:400;">Why music is becoming a key driver of performance in creator content</li>
<li style="font-weight:400;">How brands can give creators freedom and stay license-safe across platforms</li>
<li style="font-weight:400;">Why classical and inspirational music is trending in viral content</li>
</ul>

With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that better than Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound. In this episode, Gracie joins us to explore how music can unlock more authentic, engaging, and high-performing influencer collaborations. Tune in to learn: Why music is becoming a key driver of performance in creator content How brands can give creators freedom and stay license-safe across platforms Why classical and inspirational music is trending in viral content

With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that better than Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound.&nbsp;
&nbsp;
In this episode, Gracie joins us to explore how music can unlock more authentic, engaging, and high-performing influencer collaborations.
&nbsp;
Tune in to learn:
<ul>
<li>Why music is becoming a key driver of performance in creator content</li>
<li>How brands can give creators freedom and stay license-safe across platforms</li>
<li>Why classical and inspirational music is trending in viral content</li>
</ul>

How Music Powers Authentic Creator Collaborations with Epidemic Sound

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.
Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else.
Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing.
Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy.
www.curemedia.com

Business

Marketing

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing. Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy. www.curemedia.com

Share How Music Powers Authentic Creator Collaborations with Epidemic Sound

Sign up to save your podcasts

How Music Powers Authentic Creator Collaborations with Epidemic Sound

How Music Powers Authentic Creator Collaborations with Epidemic Sound

More shows like Influencer Marketing Talks

Build Your Tribe | Grow Your Business with Social Media

Johannes Hansen Podcast

Woman of Influence

Elsa Billgren och Sofia Wood

The Dream Bigger Podcast

Two Of a Kind

the bossbabe podcast

Måndagsvibe med Hanna och Lojsan

The Jasmine Star Show

Det skaver

Good Content with Shannon McKinstrie

IN BED WITH EMILIA

Olsson Systrarna

Yada Yada

Aspire with Emma Grede