
Sign up to save your podcasts
Or


If you are a beer lover, the idea of running your own brewery might sound like the stuff of dreams. And it might seem like the perfect time to do it - an explosion of interest has seen craft breweries pop up in huge numbers in many parts of the world.
But the industry is notoriously hard to crack. Expensive equipment, the space required for brewing, a need for big marketing budgets and fierce competition from other brands are all factors. Then there’s the hugely important, but rather subjective question of whether your beer actually tastes any good. Tamasin Ford speaks to three craft beer aficionados in the UK, USA and Brazil who all tried - and failed - to turn their hobby into a viable business. They talk about their hopes, hurdles and mistakes and whether the journey has affected their love for the amber nectar.
If you'd like to get in touch with us about the show please email [email protected].
(Picture: Jon Cockley, Sergio Fraga and Carol Waggener. Credit: Handsome Frank, Sergio Fraga, Bold Missy Brewery, BBC)
By BBC World Service4.7
325325 ratings
If you are a beer lover, the idea of running your own brewery might sound like the stuff of dreams. And it might seem like the perfect time to do it - an explosion of interest has seen craft breweries pop up in huge numbers in many parts of the world.
But the industry is notoriously hard to crack. Expensive equipment, the space required for brewing, a need for big marketing budgets and fierce competition from other brands are all factors. Then there’s the hugely important, but rather subjective question of whether your beer actually tastes any good. Tamasin Ford speaks to three craft beer aficionados in the UK, USA and Brazil who all tried - and failed - to turn their hobby into a viable business. They talk about their hopes, hurdles and mistakes and whether the journey has affected their love for the amber nectar.
If you'd like to get in touch with us about the show please email [email protected].
(Picture: Jon Cockley, Sergio Fraga and Carol Waggener. Credit: Handsome Frank, Sergio Fraga, Bold Missy Brewery, BBC)

7,913 Listeners

863 Listeners

1,067 Listeners

5,576 Listeners

1,808 Listeners

977 Listeners

1,729 Listeners

1,018 Listeners

1,996 Listeners

580 Listeners

93 Listeners

259 Listeners

410 Listeners

102 Listeners

227 Listeners

363 Listeners

62 Listeners

471 Listeners

240 Listeners

143 Listeners

46 Listeners

3,245 Listeners

779 Listeners

1,010 Listeners