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Scarcity is a powerful persuasive tool. But it’s also a dangerous one, because when used too often or with too heavy of a hand it can backfire - and kill a deal faster than you can say, actually there’s not really an expiration on the proposal I sent you.
In today’s episode, I’ll share with you:
- Ways you might be using scarcity without even knowing it
- How it impacts buyers positively and negatively
- What buyer type sees huge value in hard-to-get services, and
- The two buyer types who shut down when you use scarcity to urge the sale
This is powerful stuff. I hope you tune in all the way through. You might have to listen twice, it's that nuanced.
5
5555 ratings
Scarcity is a powerful persuasive tool. But it’s also a dangerous one, because when used too often or with too heavy of a hand it can backfire - and kill a deal faster than you can say, actually there’s not really an expiration on the proposal I sent you.
In today’s episode, I’ll share with you:
- Ways you might be using scarcity without even knowing it
- How it impacts buyers positively and negatively
- What buyer type sees huge value in hard-to-get services, and
- The two buyer types who shut down when you use scarcity to urge the sale
This is powerful stuff. I hope you tune in all the way through. You might have to listen twice, it's that nuanced.
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