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Michael Girdley (@Girdley) and Bill D’Alessandro (@BillDA) are joined by Joe Cassandra (@JoeCassandra) to hear his lessons learned in SMB ownership, running a children's retail store, owner-employee relationships, building a HoldCo, hidden expenses, and more.

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Show Notes:
(0:00) Intro
(2:09) What is the story on buying a Business for the first time?
(4:39) Why did you think this was a good deal?
(8:08) How did you evaluate the business on ROI and mitigating risks?
(9:56) The business was cheap, it was an asymmetric bet.
(13:05) How did you evaluate Location potential and value in the deal?
(14:41) You bought the business. What happened next?
(16:45) Offline & online marketing strategies
(18:00) Owner-employee relationship management and incentive plans to build salesperson loyalty
(21:21) What size does the business have? Which are the business numbers?
(23:32) Who is the CEO of the business? How much time do you spend weekly?
(25:02) What advice would you have on someone trying to replicate your story?
(27:36) Fleetio sponsor - Fleet management service - Check them out!
(30:49) How does the retail store fit into the HoldCo strategy?
(35:45) How do you consolidate your income streams?
(37:23) What is your vision as a growth?
(38:19) What is it like to own a retailer?
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