What are the secrets to building a search-friendly website? For that and more, follow us here and subscribe to our YouTube channel!

In this episode of Built Online, we’re joined by Nick Musica, CEO of Optics, a digital marketing agency specializing in SEO. With more than 20 years of experience, Nick explains how SEO impacts businesses of every size, from online marketplaces to standalone websites. He shares key insights into the three pillars of SEO—technical, on-page, and off-page—and provides tips to make your site search-friendly and profitable.

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NICK MUSICA:

- Website: https://opticsin.com/
- LinkedIn: https://www.linkedin.com/in/nickmusica/

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BUILT ONLINE:

- YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx
- Spotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP
- Apple Podcast: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024

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ABOUT EVERBEE:

- Website: https://everbee.io/
- YouTube: https://www.youtube.com/@helloeverbee
- Blog: https://everbee.io/etsy-seller-blog/
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