Patagonia isn’t just an outdoor brand. It’s a company that has quietly shaped how we dress, how we think about the planet, and how business can act in the world. Today we're talking to New York Times reporter David Gelles about his new book Dirtbag Billionaire, tracing Patagonia founder Yvon Chouinard’s journey from dirtbag climber to the creator of a brand with outsized cultural influence.

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