Episode Summary:

If you're a food blogger exploring all the ways you could earn more money — ads, affiliates, sponsorships, digital products, maybe even a membership — this episode is for you. In this conversation, I'm joined by the delightful and multi-talented Jenna Arend, General Manager of Pinch of Yum. Going into this conversation, I wanted to know: How did the Pinch of Yum team land on the specific monetization strategy of selling digital meal plans — and why does it work so well? We dig into how they listen to their audience, how that feedback informs their content and product strategy, and how their dedication to a warm, consistent brand voice (hi, Lindsay!) helps make every email feel personal, approachable, and easy to consume (just like POY's crockpot carnitas 😋). Jenna shares how their small team was able to test and create a digital product their subscribers truly wanted… and how email marketing helps them launch and sell it successfully (again and again).

In this episode, you'll learn about:

• How the Pinch of Yum team structures email content each week to share new recipes, old recipes and product affiliate links
• The process for drafting emails in Lindsay's voice (even when she's not writing every word) in order to keep the brand approachable and subscribers engaged
• How they decided to launch seasonal paid meal plans — and the exact process they used to test the idea for free before selling them
• The simple tech stack they use for promoting and delivering their meal plans (hint: it's just ONE platform!)
• Their new Instagram-to-email strategy that's working surprisingly well

Check out this episode's blog post Connect with Pinch of Yum:

Pinch of Yum Website Pinch of Yum Instagram Episode Resources:

Grocers List — the platform Pinch of Yum uses to convert Instagram followers into email subscribers (Use code: duett at checkout)

Kit — the email platform Pinch of Yum (and Allea!) uses Coaching Program & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

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