From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she shares how PR not only helped her grow sales and SEO, but also helped her hire staff, open a brick and mortar store and launch a bookfair with the media wins she got through the methods she learned in our program!

Here’s What We Cover In the Episode and More:

• Kim’s journey from passion project to impactful business
• How Kim shattered limiting beliefs about PR and business success 
• Achieving  national media coverage through PR, including major outlets like Fox News, New York Post and Women’s Day
• The role of relevance in successful PR pitches 
• Importance of follow up and building relationships with journalists 
• Leveraging PR skills to grow other areas of business, including partnerships and community events 
• Overcoming imposter syndrome and building confidence through PR 
• Kim’s upcoming goals:  national platform launch, holiday season pitches and book fair preparations

By mastering the art of relevance and persistence, you can get featured all year long. Just like Kim, don’t limit yourself to big holidays or trending seasons. Follow up, get creative with your pitches, and stay tuned into what’s happening in the world. Remember: It’s not about selling— it’s about being the story the world wants to hear.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups
• Follow Kimberly Behzadi on:
  Read It & Eat Bookshop & Boxes: https://www.readitandeatbox.com/ 
• Connect with her on LinkedIn: linkedin.com/in/kimbehzadi