Medicare reimbursement keeps getting squeezed, and that’s putting more pressure on PT clinics that rely on traditional insurance-based care. But there may also be a real opportunity here for clinic owners who are willing to think differently.

Instead of selling visit by visit, this conversation is about how PT practices can package their care around a clear outcome and position it as something patients can actually understand and value.

In this episode, they talk through bundled payments, Medicare reimbursement pressure, cash-pay PT programs, price anchoring, paid-in-full offers, and how to present a $4,200 or $6,000 physical therapy package in a way that makes sense to the patient instead of feeling like “expensive PT.”

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – Upfront Savings Pitch

[01:21] – Medicare Reimbursement Reality

[02:41] – CMS Joint Replacement Model

[04:30] – Bundled Payments Explained

[05:17] – Cost Cutting vs Outcomes

[06:35] – Cash Pay Opportunity

[07:27] – Gemini Client Avatar

[08:10] – Medicare Out of Network Idea

[11:50] – Would Patients Use Less Care

[12:31] – Why It Won't Happen

[14:05] – Gemini Builds a Premium Offer

[15:00] – Stop Selling Sessions

[17:30] – Price Anchoring Basics

[18:47] – Paid In Full Model

Would you rather sell PT visit-by-visit or sell a clear 12-week outcome-based package?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.