What happens if Google disappears tomorrow?

No reviews. No search traffic. No easy referrals from the internet.

Todays episode we break down why PT owners need to diversify their marketing and stop depending on one source for growth. We talk about direct mail, unique QR-code tracking, attribution, old-school marketing, word-of-mouth limits, and why getting in front of the right people off social media can still work incredibly well.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Did It Convert

[00:59] — Postcard Campaign Update

[01:36] — Targeting Wealthy Zip Codes

[02:20] — Behind the Scenes Fulfillment

[02:50] — QR Code Surprise

[04:21] — How Follow Up Works

[05:29] — Landing Page vs Homepage

[06:53] — Costs And Break Even Math

[07:23] — Diversify Marketing and Referral Channels

[09:04] — Planting Seeds Long Term

[10:10] — Hidden Value Propositions You Forget

[14:12] — Door Hangers And Doormen

[19:03] — Why Referrals Dont Happen

[21:55] — Gap Collabs Playbook

[26:13] — Collab Value Exchange

[30:01] — Teasers Allbirds And Hinge

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.