In this episode, Craig McGrouther sits down with Joe Downs, CEO of Belrose Group, who shares his journey from financial advisor to bar owner to self-storage operator. After multiple career reinventions, Joe discovered that 80% of self-storage facilities are owned by mom & pop operators – creating a massive opportunity for professional operators who can bring modern technology, dynamic pricing, and professional management to an outdated industry.

Joe explains his investment thesis for self-storage, including why he focuses on the Southeast, and the surprising data showing millennials use storage 3x more than Gen X. He breaks down how to evaluate markets using supply-per-capita metrics, why median household income matters, and how to avoid oversupplied markets. Whether you're looking to diversify beyond multifamily or curious about alternative commercial real estate, this episode reveals the opportunities in an often-overlooked asset class.

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