How can a small restaurant operator think about marketing?

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Chip Klose, the host of the Restaurant Strategy podcast and author of the book The Restaurant Marketing Mindset.

We wanted to talk with Chip about marketing, and why it’s so important for restaurant companies. We initially thought we’d discuss some recent industry marketing trends but we ended up talking entirely about how small brands and operators should think about it.

Klose coaches operators on the topic. And he believes that marketing is vital for operators and that they should get into that mindset even before they open their doors. He discusses the best way for operators to get into that mindset.

We also talk about social media and the best way to leverage that medium to keep pace with large brands. It’s not as simple as just having someone “do social media.” And we talk about where the best marketing takes place. Hint: It’s not far from the restaurant.

It was a fascinating conversation about marketing so check it out.