The idea of virtual reality has captivated humans for the longest time. After all, the ability to live a second life, free of the physical obstacles that the real world presents is a dream worth falling into. But what if there was a bridge between the powers of virtual reality and its ability to impact the real world? That’s the mission that Ammad Khan, the CEO and Co-founder of IrisVision, set out to make possible.

“I have always believed that technology has the tremendous potential of really changing the way we do things every day. And it's become really evident, since the launch of the smartphones in our lives and using the platform capability on the smartphone that so many of the things that we previously could not even think of have become possible.”

One way the impossible is becoming reality is through the work of IrisVision, which uses the powers of virtual reality tools to enable people who have been declared legally blind the ability to see again. On this episode of IT Visionaries, Ammad discusses the power of the IrisVision software and provides case studies on how the product is working in the real world. Plus, he details the company’s go-to-market strategy and why it was integral to develop multiple prototypes before making the product widely available.

Main Takeaways

• But First, Science: Founded in 2016, IrisVision is based on Dr. Frank Werblin’s research around retinal functions. Werblin and Khan, who possessed a background in mobile technology, worked together to find a software solution for helping individuals with low-vision see again. Virtual reality, combined with the increasing use of technology, allows the eyes to put together pixels, in order to make blurred vision more clear. 
• Test, Test, Test: Before you send any product to market, you need to make sure you have a sound basis for how the product works and perform multiple use cases. Rushing a product to market without understanding how it performs under varying variables could be disastrous. Make sure you take the proper time to prototype your device so when it hits shelves, you’re off and running

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