Taco Bell is very much a lifestyle brand. The fast food chain has a rabid fanbase that lives for its wild marketing campaigns and immersive experiences — like the Taco Bell-themed hotel & resort complete with Taco Bell nail art, sauce packet floaties and new food creations — or Taco Bell clothing line. In this episode of Extra Serving, Jenna Telesca speaks with Taco Bell U.S. president Julie Masino on the DNA of the brand.

Taco Bell is very much a lifestyle brand. The fast food chain has a rabid fanbase that lives for its wild marketing campaigns and immersive experiences — like the Taco Bell-themed hotel &amp; resort complete with Taco Bell nail art, sauce packet floaties and new food creations — or Taco Bell clothing line. In this episode of Extra Serving, Jenna Telesca speaks with Taco Bell U.S. president Julie Masino on the DNA of the brand.

How Taco Bell maintains a rabid fanbase

Extra Serving is a series of weekly podcasts hosted by the editorial team at Nation’s Restaurant News, the leading source for information and insights on the American restaurant industry. Covering the latest and most relevant topics in foodservice — including emerging chains, food trends, technology, and more — Extra Serving features a recap of the week’s biggest headlines, plus guests ranging from restaurant owners and operators to CEOs, founders, chefs, and other experts.

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How Taco Bell maintains a rabid fanbase

How Taco Bell maintains a rabid fanbase

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